| |
Quarters Ended
|
| |
9/30/2001
|
12/31/2001
|
3/31/2002
|
6/30/2002
|
9/30/2002
|
|
DIRECTV U.S. Key Performance
Metrics
|
|
|
|
|
|
| Average Revenue per
User (ARPU)$ (1) |
$57.30 |
$61.35 |
$56.70 |
$58.10 |
$59.20 |
| Subscriber Acquisition
Cost(SAC)$ (2) |
$560 |
$565 |
$525 |
$530 |
$535 |
| Churn% (3) |
1.9% |
1.7% |
1.6% |
1.7% |
1.7% |
| Pre-Marketing Cash
Flow(PMCF) % |
40% |
38% |
39% |
40% |
41% |
|
Subscriber Detail, (in millions)
|
|
|
|
|
|
| DIRECTV - Owned
& Operated |
|
|
|
|
|
| Residential |
7.55 |
7.88 |
8.27 |
8.46 |
8.68 |
| Commercial |
0.31 |
0.33 |
0.34 |
0.37 |
0.38 |
| Suspended |
0.19 |
0.23 |
0.18 |
0.16 |
0.14 |
| Total
DIRECTV - Owned & Operated |
8.05 |
8.44 |
8.79 |
8.99 |
9.20 |
| NRTC, Total (5) |
1.87 |
1.89 |
1.75 |
1.75 |
1.72 |
| Grand
Total |
9.92 |
10.33 |
10.54 |
10.74 |
10.92 |
| (1) Total revenue
divided by average period-end total DIRECTV Owned & Operated customers
|
| (2) Sales and
marketing acquisition costs divided by DIRECTV Owned & Operated customer
gross adds in the period; excludes advanced and leased set-top boxes |
| (3) Net customer
disconnects divided by average period-end DIRECTV Owned and Operated customers
|
| (4) Excludes pending
customers to reflect policy change effective 1/1/02 |
| (5) Reflects DIRECTV
billing system data except Q1 and Q2 2002 which also reflect Pegasus Communicatons
Corp. policy change and adjustments reported in Pegasus' Form 10Q filings |
