| |
Quarters Ended
|
| |
6/30/2001
|
9/30/2001
|
12/31/2001
|
3/31/2002
|
6/30/2002
|
|
DIRECTV U.S. Key Performance Metrics
|
|
|
|
|
|
|
Average Revenue per User (ARPU)$ (1) |
$58.00 |
$57.30 |
$61.35 |
$56.70 |
$58.10 |
|
Subscriber Acquisition Cost(SAC)$ (2) |
$575 |
$555 |
$560 |
$520 |
$530 |
|
Churn% (3) |
2.0% |
1.9% |
1.7% |
1.6% |
1.7% |
|
Pre-Marketing Cash Flow(PMCF) % |
41% |
40% |
38% |
39% |
40% |
|
Subscriber Detail, (in millions)
|
|
|
|
|
|
|
DIRECTV - Owned & Operated |
|
|
|
|
|
|
Residential |
7.35 |
7.55 |
7.88 |
8.27 |
8.46 |
|
Commercial |
0.30 |
0.31 |
0.33 |
0.34 |
0.37 |
|
Suspended |
0.15 |
0.19 |
0.23 |
0.18 |
0.16 |
|
Total DIRECTV - Owned & Operated |
7.80 |
8.05 |
8.44 |
8.79 |
8.99 |
|
NRTC, Total (5) |
1.84 |
1.87 |
1.89 |
1.75 |
1.75 |
|
Grand Total |
9.64 |
9.92 |
10.33 |
10.54 |
10.74 |
|
(1) Total revenue divided by average period-end total DIRECTV Owned & Operated customers
|
|
(2) Sales and marketing acquisition costs divided by DIRECTV Owned & Operated customer gross adds in the period; excludes advanced and leased set-top boxes
|
|
(3) Net customer disconnects divided by average period-end DIRECTV Owned and Operated customers
|
|
(4) Excludes pending customers to reflect policy change effective 1/1/02 |
|
(5) Reflects Pegasus Communications Corp. policy change in Q1 2002 reported in Pegasus' Form 10K; An additional adjustment was made in Q1 2002,
based upon Pegasus' first quarter Form 10-Q filing
|
