2002 Results :  DIRECTV U.S. Financial Highlights

DIRECTV U.S. Financial Highlights

  Quarters Ended
  3/31/2001 6/30/2001 9/30/2001 12/31/2001 3/31/2002
DIRECTV U.S. Key Performance Metrics          
  Average Revenue per User (ARPU)$ (1) $58.50 $58.00 $57.30 $61.35 $56.70
  Subscriber Acquisition Cost(SAC)$ (2) $535 $575 $555 $560 $520
  Churn% (3) 1.8% 2.0% 1.9% 1.7% 1.6%
  Pre-Marketing Cash Flow(PMCF) % 39% 41% 40% 38% 39%
Subscriber Detail, M          
  DIRECTV - Owned & Operated          
      Residential 7.19 7.35 7.55 7.88 8.27
      Commercial 0.29 0.30 0.31 0.33 0.34
      Suspended 0.19 0.15 0.19 0.23 0.18
      Pending (4) 0.37 0.38 0.38 0.36 -
      Total DIRECTV - Owned & Operated 8.05 8.18 8.43 8.80 8.79
  NRTC, Total (5) 1.80 1.84 1.87 1.90 1.77
            Grand Total (5) 9.85 10.02 10.30 10.70 10.56
 (1) Total revenue divided by average period-end total DIRECTV - owned & operated customers; updated to exclude pending customers
 (2) Sales and marketing acquisition costs divided by DIRECTV - owned & operated customer gross adds in the period; excludes advanced and leased set-top boxes
 (3) Net customer disconnects divided by average period-end DIRECTV - owned and operated customers; updated to exclude pending customers
 (4) Reflects policy change effective 1/1/02
 (5) Reflects Pegasus Communications Corp. policy change effective Q1 2002 as noted in the Pegasus Form 10-K
©2004 Hughes Electronics Corporation.  All rights reserved. Contact Us