Latest News :  09/05/2002
 

FOR IMMEDIATE RELEASE

Media Contact:
Bob Marsoci
  (310) 726-4656
  DIRECTV, Inc

DIRECTV Ranks No. 1 in Customer Satisfaction in J.D. Power and Associates Cable/Satellite TV Study

DIRECTV Receives Second No. 1 Customer Satisfaction Award This Year

EL SEGUNDO,  CA - September 5, 2002  - DIRECTV, Inc., the nation's leading digital television service provider, announced today that it has been ranked "#1 in Customer Satisfaction Among Satellite/Cable TV Subscribers," according to the J.D. Power and Associates 2002 Cable/Satellite TV Customer Satisfaction Study(SM).

The top ranking in the J.D. Power and Associates Study marks the second time this year that DIRECTV has placed number one in a major independent customer satisfaction study. In May, DIRECTV received the highest score for customer satisfaction among satellite and cable TV companies rated by the American Customer Satisfaction Index for the first quarter of 2002.

"We are very proud to once again receive the highest score in customer satisfaction for our DIRECTV­ service. Our number one ranking in the J.D. Power and Associates Study reflects the reliability of our service as well as the hard work and dedication of all DIRECTV employees and customer service representatives," said Roxanne Austin, president and COO, DIRECTV, Inc. "Being ranked number one in back-to-back independent customer satisfaction studies demonstrates that we are focused on our business, and we are delivering unparalleled service to our more than 10.7 million customers."

DIRECTV not only received the highest overall score (113) in the J.D. Power and Associates Study, it ranked highest in all categories - including performance and reliability, cost, customer service, billing, and offers and promotions - measured in the Study that drive customer satisfaction. The overall industry average score for cable companies was 99. The J.D. Power and Associates Customer Satisfaction Study is based on responses from 3,995 satellite TV and cable households nationwide.

"Customer satisfaction goes beyond just listening to your customers; it involves knowing what's important to them and identifying and meeting their diverse needs," said Bob Meyers, executive vice president of Customer Satisfaction, DIRECTV, Inc. "We constantly reinvent and scrutinize our approach toward serving our customers by putting ourselves in their shoes. We also continue to invest in our service to the benefit of our customers by adding more programming such as local channels, high definition programming and new interactive services. Combined with our ability to offer our customers assistance 24 hours a day, seven days a week, we continue to distance ourselves from cable by providing a superior product, service and television viewing experience."

J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction.

DIRECTV is the nation's leading digital satellite television service provider with more than 10.7 million customers. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. HUGHES is the world's leading provider of digital television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings attributable to the General Motors Class H common stock (NYSE: GMH). Visit DIRECTV on the World Wide Web at DIRECTV.com.

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